Marketing Your Company

Building on the foundation laid in establishing the data room Sell Side Quarterbacks begins the process of bringing your company to a broad range of potential buyers with the goal of setting up a competition for your company.

Boiling the Ocean for Prospective Buyers

Sell Side Quarterbacks will develop a one or two page teaser describing your company in terms that won't identify your company but provide an accurate profile of your industry, revenue,, competitive strengths and other factors to pique the interest of buyers. This is used to inform buyers of the opportunity and will be circulated within Sell Side Quarterbacks network of over 2,000 family funds, Venture Capital and Private Equity firms, partners at national and regional law firms and accounting firms, senior bankers at national and regional banks and a curated list of potential strategic buyers for your company.

Narrowing the list to Qualified Buyers

Once a potential buyer expresses interest, Sell Side Quarterbacks will interview the buyer's representatives to understand why they are interested, their source of funding, their vision for your company post-acquisition and experience in your industry. All of these are critical to finding buyers who fit the profile of buyers that are likely to be a good fit and meet your goals.

Providing enough information to whet a buyer's appetite

Once the prospective buyer has signed an NDA and met with your approval, we will provide them with the CIM (Confidential Information Memorandum) and start a discussion with the qualified buyer on their initial thoughts about valuation and how they might structure a deal (e.g. do they want you to stay on during a transition period?) . Once you are satisfied that a qualified buyer is of sufficient quality, we will allow them to begin initial due diligence in the virtual data room. During this period, we will also be arranging one-on-one meetings with you, one of our team members and the prospective buyers. These meetings are typically held at your company location and if anyone outside of those read into the sales process asks, the meetings are with prospective customers or vendors as the goal is to minimize the problems that arise with employees and customers if it was widely known your company is for sale.

Within 60-90 days of beginning the marketing effort, we aim to have at minimum 3-4 qualified potential buyers and will negotiate an LOI on your behalf, keeping you informed every step of the way to move toward multiple LOIs. This process allows Sell Side Quarterbacks to pit one buyer against another and extract the best possible price and terms for buying your company.

Providing full access to company information

We only allow one qualified buyer to have access to the in depth due diligence materials held in the 2nd level virtual data room and even then will not allow any customer contact until the definitive sales agreement has been negotiated and is ready to be executed.